Search Engine Optimization is no big mystery, and there is nothing unethical about it. Every website owner who wants to increase his or her site’s traffic (i.e., every smart website owner) should be willing to take steps to improve search engine rankings. Here are just a few ways a savvy webmaster can optimize ethically:
Do not let search engine optimization take over your online business! True, SEO is an important part of building your website. SEO should never be as important as satisfying your customers, though. If you spend so much time on search engine optimization that you find yourself neglecting your customers, you should reevaluate your priorities.
Unfortunately, there are Click In this article of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site’s text to determine its relevance. Even if you have great text content within Flash, most search engines won’t be able to detect it.
Avoid using Flash content to help with SEO because it won’t. While Recommended Internet site looks great and can be impressive, you are not allowed to link to single pages in a Flash site. For the best results, don’t rely completely on Flash. If you want to use it, do so sparingly.
Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.
Use your keywords wisely. Include a keyword phrase in the main title of your page to make it a simple and efficient way to find you. Optimizing your ability to be quickly recognized is important, so do not forget that placement is key to your keywords. A blog or page title with a keyword phrase in it is very likely to attract attention.
If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.
When titling your website files and setting their URLs, use hyphens rather than underscores to separate words. (e.g. “my-homepage” rather than “my_homepage”) Using hyphens lets search engines read separate keywords when they index your site. Underscored titles will appear to search engines as one long keyword – and that keyword is not likely to be a search term.
Today most search engines are capable of indexing Flash content on a website, but be cautious in using it on your site. Flash content simply does not index as well or as completely as HTML. For optimal search engine ranking make sure your site relies primarily on plain HTML, and only use Flash for non-essential bonus content.
Stay ethical. Many websites use what is called “Black Hat” tactics, meaning they use unethical practices to hop their sites up on search lists. These include keyword stuffing, “Doorway pages”, and many others. Stay away from these, because if a search engine realizes you are using them, they will likely ban your site from their pages.
When researching keywords, come up with a 2 to 3 word keyword phrase that you consider to be the most important. If possible, include this phrase in your domain name, file names, title, description, and page content. Don’t overdo it to ridiculousness, but do use it as often as possible, especially in backlink anchor text!
If you run a website in multiple languages as part of an international business, optimize it properly for search engine indexing results by using separate copies of translated pages. There are translation solutions that rely on setting cookies and using dynamic links to provide multiple-language support, but they are inferior, for SEO purposes, to saving permanent stored pages in each language your website uses.
You should make sure that you are not on a proxy that is shared with a banned site, if you are using a shared server. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, your rankings could be lowered, thereby decreasing the traffic to your site.
We hope these tips have made this immaterial landscape in which search engine “spiders” operate clearer to you. Leading them to your website will give your business a tremendous boost. Search engines connect your business with customers. Study these tips–and much more information online–and your bottom line will definitely benefit.